E-commerce has been growing rapidly over the past few years. More and more people are shopping online for the convenience, better prices, wider selections, ability to easily compare products, and read reviews before making purchases. This trend is expected to continue in 2023 and 2024 as technology improves and digital products to sell online becomes even more streamlined.
For entrepreneurs and small business owners, this presents a huge opportunity to sell products online and tap into the growing e-commerce market. With the right digital products that solve people’s problems or make their lives easier, one can build a successful online business and passive income stream.
This article will explore the top 40 digital products to sell online in 2023 and 2024 based on market trends and consumer demand. These include software, courses, ebooks, templates, membership sites, coaching services, and more across profitable niches.
Digital Products To Sell Online 2023 & 2024
1. Software as a Service (SaaS)
SaaS or cloud-based software is one of the top-selling digital products today. The subscription-based model provides recurring predictable revenue. Popular types of SaaS products include:
Project management software
Tools like Asana, Trello, Basecamp, etc. that help teams collaborate, manage projects, and track progress.
Customer relationship management (CRM) software
Salesforce, HubSpot, Zoho, etc. to manage sales pipelines, leads, and customers.
Accounting and invoicing software
QuickBooks Online, FreshBooks, Wave, etc. for managing finances and creating/sending invoices.
Email marketing software
MailChimp, ConvertKit, AWeber, etc. to build email lists, create campaigns, and analyze results.
BambooHR, Gusto, Zenefits, etc. to handle payroll, onboarding, benefits admin, compliance, etc.
Form builders and survey tools
Typeform, SurveyMonkey, Google Forms, etc. to create forms, surveys, quizzes, and collect data.
2. Online Courses and Membership Sites
Online courses and membership sites are booming. People want to learn new skills and stay updated in fast-changing fields. Membership sites provide ongoing value. Topics that sell well include:
Coding and tech courses
Business and marketing courses
Dropshipping, social media marketing, SEO, etc.
Photoshop, video editing, graphic design, etc.
Personal development courses
Yoga, fitness, mindfulness, health, and nutrition.
Investment and finance courses
Stock trading, cryptocurrency investing, budgeting, etc.
Sites for professionals
Freelancers, consultants, coaches, etc.
Niche hobby sites
Gardening, gaming, pets, etc.
3. Information Products – eBooks and Guides
Informative products that teach a skill or provide knowledge on specific topics continue to sell well online. Topics in demand include:
Different business models and “how to start…” guides
Dropshipping, affiliate marketing, Amazon FBA, consulting, etc.
Money and finance topics
Investing, budgets, getting out of debt, retirement planning.
Health, fitness, and diet guides
Exercise routines, healthy recipes, natural remedies.
Skill development ebooks
Coding, design, writing, speaking skills.
Woodworking, knitting, arts and crafts, game strategy.
Productivity, resume writing, negotiating salary.
4. Planners and Trackers
Creative planners, workbooks, and trackers for goals, habits, budget, fitness, diets, and more allow customers to organize their lives. The best formats include:
Printable PDF templates, Excel sheets, Google Docs, etc.
Physical planners and journals
Custom notebooks, planners, and journals printed on-demand.
Apps and software
Habit tracking, goal setting, and budgeting apps.
Monthly or annual planners personalized with customers’ details.
Popular themes include social media planners, wedding planning, travel planning, project trackers, expense trackers, food logs, reading logs, habit trackers, budget spreadsheets, fitness trackers and more.
5. Video Courses
Video learning retains higher engagement as it leverages visuals and audio. Some popular video course ideas include:
Recipes, techniques, different cuisines.
Ballet, hip hop, salsa, Belly dance.
Learn Spanish, French, German, etc.
Instruments, singing, music production.
Arts and crafts
Painting, pottery, crochet, knitting, etc.
For different styles, occasions, age groups.
Yoga, HIIT, strength training, etc.
Excel, Photoshop, coding, tools for creators.
6. Stock Media
Stock photos, videos, templates, and assets are sought-after by bloggers, publishers, companies, and creators. Top-selling types include:
High-quality stock photos
Nature, lifestyle, business, abstract images.
Video clips and footage
Timelapse videos, motion backgrounds, animations.
Templates and assets
Logos, icons, fonts, illustrations, mockups.
Royalty-free music, sound effects, ambient scores.
Graphic design elements
Patterns, textures, shapes, graphics for designers.
Social media templates
Posts, ads, banners, stories for Facebook, Instagram, etc.
T-shirt, mug, packaging, signage mockups.
For PowerPoint, Google Slides, Canva, etc.
7. Printables and Craft Templates
Printables and templates for DIY projects help makers create handmade crafts and products. Top sellers include:
Stickers and labels
For planners, scrapbooks, packaging.
Coloring pages and books
For adults and children.
Origami, pop-ups, paper flowers, cards, etc.
Embroidery and sewing patterns
For creating clothes and merch.
Party props and decor
Printable party invitations, banners, wedding signs.
Arts and crafts templates
Stencils for painting and woodwork, DIY craft kits.
8. 3D Printable Files
3D printing makes it easy for buyers to manufacture unique objects, prototypes, toys, and accessories. Top-selling 3D print files include:
Necklaces, rings, bracelets, earrings.
Superhero, anime, movie characters, etc.
Phone cases, desk accessories, vases, etc.
Lighting, furniture, planters, decor.
Chess sets, tic tac toe, dice, etc.
Cars, trains, people, houses, etc.
Tools and practical items
Camera mounts, doorstops, bag clips, etc.
9. Digital Downloads for Crafters
Crafters and DIYers need resources for their projects. Digital product ideas include:
For Cricut and other vinyl cutting machines.
Knitting and crochet patterns
For sweaters, hats, clothing, and blankets.
Jelly rolls, charm packs, etc.
Cross stitch patterns
Modern and vintage designs.
Jewelry making tutorials
Beading, wire wrapping, etc.
Calligraphy fonts and guides
Brush lettering instruction.
Furniture, keepsake boxes, home decor.
PDF sewing patterns
For clothes, bags, accessories.
10. Design Resources and Graphics
Designers need fonts, themes, templates, and graphics/mockups for websites, merchandise, social media, and more. Top digital products include:
Website themes and templates
For WordPress, Shopify, Wix, etc.
Logo, business card, and branding templates
For creating professional brand assets.
Graphic design templates and elements
Icons, shapes, backgrounds, graphics.
Merchandise mockup files
T-shirts, mugs, hats, banners, packaging.
Social media templates
Instagram stories, posts, ads, highlight covers.
Fonts and typefaces
Display fonts, script fonts, sans-serif fonts.
Resume / CV templates
For office software, Canva, etc.
11. Lead Magnets and Freebies
These “bribe” customers to sign up for email lists and sample products before purchase. Best types include:
Checklists, formulas, manuals, maps.
Collections of templates, graphics, videos, tools.
Mini-courses, primers, “taste” of paid course.
Limited-time access to tools and apps.
Workbooks and printables
To engage prospects before main purchase.
Quizzes and assessments
Deliver customized results to capture emails.
Coupons and vouchers
Discounts off future purchases.
12. B2B Services and Tools
Digital products aimed at streamlining business operations and increasing productivity. Top opportunities:
Dashboards and analytics
Sales analytics, marketing analytics, etc.
Business automation software
Data entry automation, form building, workflows.
Payroll and accounting tools
Time tracking, invoicing, expense reporting.
Productivity software and apps
Note taking, documentation, focus apps, team chat.
Inventory, supply chain, logistics tools.
Collection and database tools
Contact list builders, lead generators, trackers.
13. Software Plugins and Add-Ons
Extend popular software tools by creating compatible plugins, add-ons, themes, blocks, widgets, and extensions. These integrate seamlessly into existing ecosystems. Ideas include:
SEO, security, performance, ecommerce, marketing.
Shopify apps and customization
New features, custom interfaces, themes.
Slack bots and tools
Workflow automations, teammates, analytics.
Productivity, communication, security add-ons.
Mobile apps add-ons
Stickers, filters, lenses, text formats.
Actions, brushes, templates, fonts, etc.
14. Niche Subscription Boxes
Curate and mail monthly subscription boxes tailored to a specific niche or audience. Popular themes include:
Craft subscription boxes
DIY kits, supplies, and instructions for makers.
Book/reading subscription boxes
Curated titles and bookish goodies for bookworms.
Geek subscription boxes
Anime collectibles, comics, superhero gear, etc.
Pet subscription boxes
Treats, toys, and accessories for dogs or cats.
Self-care subscription boxes
Wellness products, meditations, journals.
Kids activity boxes
STEM projects, crafts, learning activities.
15. Digital Downloads for Kids
Fun and education children’s products like:
Coloring sheets and books
Animals, nature, cartoons, alphabets etc.
Mazes, word searches, puzzles, connect the dots.
Origami, cut-outs, puppets, masks, 3D models.
Flashcards, lesson plans, classroom activities.
Educational workbooks and worksheets.
Math, reading, science, social studies.
Virtual learning packs
Interactive stories, videos, games, and quizzes.
16. Website Flipping – Buying and Selling Sites
Research profitable niche sites, develop them further, then sell for a profit. Ideas include:
Amazon affiliate niche sites
Product review and recommendation sites.
Niche ecommerce stores
Leverage print-on-demand or dropshipping.
Local business sites
Sell to business owners in your city or town.
Build an brand and audience around a niche.
Advertising niche sites
Focus on display ads and sponsored posts.
Subscription box niche sites
Review boxes, offer promos and deals.
17. Info Products for Professionals
High-value digital products to sell online for high-income professionals:
Consulting frameworks and tools
For delivering engaging presentations, running meetings, etc.
Task management, note taking, project systems.
Templates and checklists
Proposals, contracts, onboarding, operations.
Industry research and analysis
Market research, competitive intel, business models.
High-level strategy, cutting edge techniques, new technologies.
Certification exam prep
CPA, PMP, CFA, BAR, Medical boards.
18. Physical/Print-on-Demand Products
Sell printed products without inventory by leveraging print-on-demand (POD) technology. Examples:
Books and notebooks
Publish your book through IngramSpark, Amazon KDP Print, Barnes & Noble Press, etc.
Calendars and planners
Yearly, monthly, or weekly custom planners.
Printables and stickers
Wall art, notebooks, planners, greeting cards, etc.
Apparel and fabric goods
T-shirts, hats, mugs, bags, pillows, etc. via print-on-demand platforms.
Paperback journals and notebooks
Create custom journals, logs, diaries, and notebooks.
19. Digital Downloads for Bloggers
Blogger tools and resources like:
Banners, badges, widgets, social graphics.
Optimized about pages, category pages, contact pages.
Blog post planners and prompts.
Social media templates
Facebook posts, pins, Instagram stories.
Lead magnets, templates, and sequences.
Traffic boosting guides
Pinterest, Quora, HARO outreach, etc.
Affiliate marketing resources
Guides, product suggestions, marketing materials.
20. Resume and Cover Letter Templates
Professionally designed resume templates by industry, experience level, and format. For example:
Entry-level resume templates
College students, recent grads, first job.
Experienced professional resume packs
Manager, director, VP, executive.
Modern and creative resume templates
Graphic designers, artists, media pros.
Technical resume templates
Programmers, engineers, IT professionals.
Include matching cover letters, references, portfolio pages. Format for Word, Pages, Canva, Google Docs.
21. Meal Plans and Prep Resources
Digital products helping people eat healthier, save money, and spend less time meal prepping:
Grocery lists and meal plans
Meal planning templates, done-for-you plans, shopping lists.
Themed packages, formulas ebook.
Meal prep guides and cookbooks
Systems for prepping a week or month of meals efficiently.
Specialized diet plans
Keto, paleo, vegetarian, clean eating, etc.
Recipe card templates
Printable and digital recipe card templates.
22. Wedding Planning Resources
Newly engaged couples need help planning their big day. Sell them:
Wedding planners and checklists
Planning timelines, todo lists, budgets, guest lists.
Themes and templates for custom wedding sites.
Invitations and programs
Templates for invites, RSVP cards, programs, menus, signs, etc.
Wedding photo shot lists
Ideas and prompts for photographers.
Wedding day schedules/timelines
Detailed schedules and plans.
Bridal/groom resource bundles
Workbooks, planning tools, vendor contacts, etc.
23. Travel Resources
Digital products to sell online help people plan amazing vacations and trip itineraries:
For popular destinations, types of trips, budgets.
Packing checklists and lists
Itemized clothing/gear lists by trip type.
Flight and hotel deal finding course
How to book cheap flights and lodging.
RV living resources
Setup, packing, road trip guides, campsites, etc.
Road trip planners and games
Driving guides, road trip apps/games for kids.
Travel hacking guides
Earning points, travel credit cards, etc.
24. Home and Life Organization Tools
Digital organizers, planners, and systems help people declutter and simplify their lives. Examples:
House cleaning checklists and schedules
Detailed daily, weekly, monthly cleaning plans.
Decluttering plans and resources
Konmari method, minimalism, organizing strategies.
Moving house checklists and planners
Task breakdowns, schedules for an organized move